Square meter welcome wall and ticket booth

set-up days

project managers

KEY POINTS

ARCHITECTURE

Designing space, creating atmosphere, telling stories – as experts in exhibition stand construction, we transform visions into tangible reality. For BUGA 2023, we transformed the historic U-Halle into a modern exhibition and event venue with great sensitivity. This sustainable concept was awarded the German Sustainability Award for Architecture.

Unique installations, including a rolled-up tank chain, an excavator shovel and concrete fragments, referenced the hall’s past as a US military site and blended seamlessly into the exhibition concept.

FOCUS

On an area of around 380 square meters, we staged the exhibition under the guiding theme “Free to choose, free to give, free to plan, free to breathe, free to space, free to keep, free to live and free to think” – a journey through the past and future of urban development with a special focus on conversion areas.

Seven elegantly curved, LED-illuminated wall constructions invited visitors on an inspiring tour and created an impressive visual and spatial dynamic.

MATERIALS

The highlight of the project was the design of the “Welcome sign” at the main entrance to the Federal Garden Show. A vertically planted bed provided the background for the large 3D letters.