Square meters of coverage
set-up days
project managers
KEY POINTS
ARCHITECTURE
We developed a modular exhibition stand concept for Indian Motorcycles that can be flexibly adapted to different stand sizes. The aim was to use a single construction to optimally cover both small and large areas.
In addition, the modules should be able to display one of the two company brands at different trade fairs.
FOCUS
By using corner and edge modules, different stand areas can be individually designed, while a ceiling suspension system ensures a high long-distance effect. All exhibition stand elements – from the booth to the seating area – are modular, ensuring maximum adaptability and reusability.
This well thought-out concept combines flexibility, brand presence and recognizability, creating a strong presence for Indian Motorcycles at every trade fair.
MATERIALS
The use of free-standing steles, corner modules that can be covered with graphics and backlit, and the deliberate omission of a floor substructure, enables the desired flexibility, the uncomplicated changing of the brand message and leaves room for the real stars of the event: the motorcycles
